Steven Heller

* Typography the design of letters is at the heart of visual communication and graphic design. No design is successful without successful typography. * An artful craft since the days of moveable type, today's digital designers have an unimaginable array of possibilities when it comes to choosing typefaces. Whether on paper, screen or in e-ink, legibility and expression are paramount. * Where do the best contemporary fonts come from, and who designed them? Fortunately for us, typography for most designers is an obsession, one of the purest forms of design, one that can always be improved and refined. * Selected by the world's most knowledgable and well-connected graphic-design commentator, Steven Heller, this survey gets into the minds of designers who create typefaces, word-images and logos through their private sketchbooks. * This collection of typographic explorations, arranged by designer intimately reveals how over 90 of world's leading designers and typographers continually strive to find new and exciting ways of communicating through letters and words. Established designer and up-and-coming talents include Ivan Chermayeff, Carlos Segura, Milton Glaser, Maira Kalman, Bob Aulfudish, Matthew Carter (US), Javier Mariscal and Patrick Thomas (Spain), Erik Spiekermann, Viktor N�bel (Germany), Peter Bilak and Enkeling (the Netherlands), Jean Baptiste Lev�e (France). * The result of these wide-ranging typographic musings provide fascinating insights into the expressive quality of letters and words. Aimed at all those who use type, whether by hand or on screen, this pleasing compendium stresses the importance of good typography at a time when reading habits are changing and celebrates a craft that has endured for centuries.

The first-ever compilation of shadow typefaces is now available in paperback. Letters with relief and shadow have long been an effective way to add spectacle or intrigue to otherwise mundane words. Shadow Type presents a broad spectrum of examples—advertising, shop signs, billboards, posters, type-specimen books— drawn from the nineteenth to the mid-twentieth century, a particularly rich period in the history of shadow type. Compiled by the leading historian of graphic design, Steven Heller, and renowned graphic designer Louise Fili, this invaluable collection, packed full of typographic ideas, will inspire anyone aiming to give more depth to their design.

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Not long ago, Communists seemed to be everywhere: among our politicians, neighbors, favorite actors--even in our drinking water. Red Scared! is a wry tour of the frosty decades of Soviet and American adversity, when anti-Communist hysteria produced fairly hysterical pop-culture items. The voluminous propaganda that the United States produced to combat the Red Menace--not only officially, but in books, films, magazines, games, and more--is explored and vibrantly reproduced here. With a colorful text that serves as a useful historical overview, daring tales from government agents, plot synopses and lurid covers of unintentionally funny pulp novels, and much more, Red Scared! brings the Cold War back home again--this time around with humor (and relief)

Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.