Simon Sinek

Sposobnost usvajanja beskonačnog načina razmišljanja preduslov je za bilo kog lidera koji teži najboljem. Upravo o tome govori najnovija knjiga Sajmona Sineka. Znate li kako da igrate igru u kojoj ste? U konačnim igrama, poput fudbala ili šaha, igrači su poznati, pravila su fiksirana, a krajnja tačka je jasna. Pobednici i gubitnici se lako identifikuju. U beskonačnim igrama, poput posla ili politike ili samog života, igrači dolaze i odlaze, pravila su promenljiva, a nema definisane krajnje tačke. U beskonačnoj igri nema pobednika ili gubitnika: postoji samo napred i nazad. Lideri koji prihvataju beskonačan način razmišljanja grade jače, inovativnije i inspirativnije organizacije. Njihovi zaposleni veruju jedni drugima i svojim vođama. To su lideri koji nas vode u budućnost. Svaki vredan poduhvat počinje od svrhe, uzroka ili vere koji nas inspirišu da radimo ono što radimo, i motiviše druge da nam se pridruže. Dobri lideri znaju kako da izgrade okolnosti koje produbljuju poverenje i saradnju u svim organizacijama. Ali to nije dovoljno da bi nam pomoglo da kreiramo kurs kroz nepredvidiv, često haotičan pejzaž današnjeg tržišta.

Start With Why  has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.   Now  Find Your Why  picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.   I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.    As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply  Start With Why  to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process,  Find Your Why  can help you address many important concerns, including:   * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY?   Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues.    Thank you for joining us as we work together to build a world in which more people start with WHY.   Inspire on! -- Simon

Why do only a few people get to say “I love my job”? It seems unfair that finding fulfillment at work is like winning a lottery; that only a few lucky ones get to feel valued by their organizations, to feel like they belong. Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders are creating environments in which people naturally work together to do remarkable things. In his travels around the world since the publication of his bestseller Start with Why, Simon Sinek noticed that some teams were able to trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives were offered, were doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. “Officers eat last,” he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What’s symbolic in the chow hall is deadly serious on the battlefield: great leaders sacrifice their own comfort—even their own survival—for the good of those in their care. This principle has been true since the earliest tribes of hunters and gatherers. It’s not a management theory; it’s biology. Our brains and bodies evolved to help us find food, shelter, mates and especially safety. We’ve always lived in a dangerous world, facing predators and enemies at every turn. We thrived only when we felt safe among our group. Our biology hasn’t changed in fifty thousand years, but our environment certainly has. Today’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organizations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside. The Circle of Safety leads to stable, adaptive, confident teams, where everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities. As he did in Start with Why, Sinek illustrates his ideas with fascinating true stories from a wide range of examples, from the military to manufacturing, from government to investment banking. The biology is clear: when it matters most, leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their leader’s vision and their organization’s interests. It’s amazing how well it works.

Leadershipul nu e un permis pentru a munci mai puțin; e o responsabilitate de a munci mai mult. Și aici e problema: leadershipul înseamnă muncă. Înseamnă timp și energie. Efectele lui nu sunt ușor de măsurat și nu sunt întotdeauna imediate. Leadership înseamnă a le fi dedicat oamenilor. Leadershipul, adevăratul leadership, nu este bastionul celor care stau în vârf. Este responsabilitatea tuturor celor care fac parte din grup. Chiar dacă oamenii care dețin o poziție oficială pot avea autoritatea de a acționa la o scară mai mare, fiecare dintre noi are responsabilitatea de a proteja Zona de siguranță. Toți trebuie să începem astăzi să facem mici lucruri pentru binele celorlalți... zi după zi. Omenirea a înflorit vreme de 50.000 de ani nu din cauză că suntem înclinați să avem grijă de noi înșine, ci din cauză că suntem stimulați să avem grijă de ceilalți. Nu este nevoie decât ca liderii să ne ofere un motiv bun pentru a ne pune unii în slujba celorlalți.

Nakon ogromnog, globalnog uspeha svog prvenca “Počni sa zašto”, Simon Sinek, jedan od najtraženijih govornika na svetu, nastavio je da istražuje šta je to što lidera mora da poseduje da bi postao harizmatičan predvodnik bilo koje uspešne organizacije. Nakon koncepta “Zlatnog kruga”, u ovoj knjizi Sinek predstavlja novi teorijski model – “Kruga sigurnosti”. Ono što nam “Lideri jedu poslednji” poručuje jeste koliko je važno i neophodno napraviti atmosferu sigurnosti, lojalnosti i poverenja među članovima organizacije. Samo pod ovim uslovima pojedinac i grupa unutar organizacije mogu da napreduju. S tim što su pravi, autentični lideri samo oni koji su u toj situaciji spremni da svoj interes stave na poslednje mesto, a da svoje okruženje na pravi način motivišu da ono što znaju i vole rade na najbolji mogući način. Sinek, u potrazi sa već postojećim modelom ovakvog funkcionisanja organizacije i lidera, inspiraciju nalazi nigde drugde do u marincima – specijalnim pomorskim jedinicama vojnih snaga Sjedinjenih Američkih Država. “Lideri jedu poslednji” je drugi deo serijala knjiga Simona Sineka koji predstavlja briljantno, praktično i efikasno uputstvo kako da uspeh i zdravo radno orkuženje postanu konstante vaše organizacije i vaše liderske prakse.

Simon Sinek je svojom prvom knjigom „Počni sa zašto“ stvorio globalni pokret, sa ciljem da pomogne ljudima da otkriju svrhu bilo kojeg rada kojim se bave u životu. Osim toga, njegove knjige, predavanja i misli pomažu pojedincima da bolje osmisle svoje lične živote i karijere. Međutim, pošto nije svima bilo lako da praktično primene njegove ideje u svim ovim poljima, nastala je knjiga „Nađi svoje zašto“, praktični vodič kroz najvažnije korake ka postizanju glavnog cilja – otkrivanja svojeg zašto. Ova knjiga započinje uputstvima za potragu za ličnom svrhom, a nastavlja se sa pružanjem pomoći u primenjivanju tih otkrića na svoju zajednicu, poslovno okruženje, organizaciju… Detaljna i jasna uputstva koja vas vode skroz svaki stadijum ove potrage odgovaraju i na neka od najčešćih pitanja: Šta ako se moje zašto poklapa sa zašto konkurencije? Da li možemo imati više od jednog zašto? Ukoliko se moje zašto ne poklapa sa stvarima koje radim u životu, šta i kako treba da promenim? Ova knjiga će vam pomoći kako da iskoristite sva ona moćna otkrića do kojih je Sinek došao, kako bi vam omogućila da inspiraciju i motiv koje ste otkrili u sebi prenesete i na one koji vas okružuju.

Simon Sinek je trenutno jedan od najtraženijih govornika na svetu. Njegov govor na video platformi TED je drugi najgledaniji svih vremena, sa preko 24 miliona pregleda. Razlog za sve ovo je taj što Sinekova otkrića imaju neverovatan uticaj na uspeh bilo koje organizacije. On je primetio jednu veoma važnu stvar: često smo toliko opterećeni time ŠTA radimo i KAKO to radimo, da često zaboravimo ZAŠTO to radimo. Ako izgubimo iz vida taj krucijalni razlog, izgubićemo moć da budemo lideri i, što je još važnije, da inspirišemo one oko nas. U ovoj knjizi Simon Sinek očiglednim i neumoljivim primerima pokazuje šta je zajedničko Eplu, pokretu za ljudska prava Martina Lutera Kinga, vazduhoplovstvu SAD i braći Rajt – oni nikada iz vida nisu gubili svoje ZAŠTO, koje im je omogućavalo da inspirišu ljude oko sebe da rade ono što njih inspiriše. Jer, kako Sinek kaže, znanje se uvek može steći, ali jaka i iskrena inspiracija je najbolji put do stabilnog uspeha.

Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

Do you know how to play the game you're in? In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind. The more I started to understand the difference between finite and infinite games, the more I began to see infinite games all around us. I started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in an infinite game. These organizations tend to lag behind in innovation, discretionary effort, morale and ultimately performance. The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. Their people trust each other and their leaders. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, they are the ones who lead the rest of us into the future. Any worthwhile undertaking starts with Why - the purpose, cause or belief that inspires us to do what we do and inspires others to join us. Good leaders know how to build Circles of Safety that promote trust and cooperation throughout their organizations. But that's not enough to help us chart a course through the unpredictable, often chaotic landscape of today's marketplace. I now believe that the ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it.

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views and his TED Talk on the global bestseller Start with Why is the third most watched of all time. Sinek's latest work, Together is Better, is a little book of inspiration for the modern world. Most of us live our lives by accident - we live as it happens. Fulfilment comes when we live our lives on purpose. 'What are you going to do with your life? What are you doing with your life now?' 'Do you have goals? A vision? A clear sense of why you do what you do?' Almost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain. Though there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust. We can try to build a successful career or a happy life alone, but why would we? Together is better. This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why and Leaders Eat Last, blends the wisdom he has gathered from around the world with a heartwarming, richly illustrated original fable. Working hard for something we don't care about is called stress. Working hard for something we love is called passion.

New York Times bestselling author Simon Sinek is an unshakable optimist and he wants to share that optimism. With this beautifully illustrated book he inspires readers to seek out a brighter future – and build it together. Simon Sinek has inspired hundreds of thousands of readers with his two classic bestsellers, Start With Why and Leaders Eat Last. The mission of all his work, from the biggest speech to the simplest tweet, is to build a world in which people wake up every day inspired to go to work, feel safe while there, then return home feeling fulfilled at the end of the day.Now, in this delightfully illustrated book full of axioms and anecdotes, Sinek expands that vision with new ideas that will inspire readers to overcome obstacles and become the leaders they wish they had. The book is organized around the challenges we all face in the modern world of work, whether we’re just out of college or trying to lead a giant company. From confronting doubts, to building a team, to recovering from failure, Sinek helps us see things in a fresh and inspiring way. Consider just a few of his insights…. “A team is not a group of people that work together. A team is a group of people that trust each other.”“Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love.”“We’d achieve more if we chased the dream instead of the competition.”Readers will turn time and again to the aphorisms in A Little Book of Inspiration, and share it with friends, family, and colleagues.  It can help anyone get out of the rut most us pretend is the fast track.