David Gaughran

Publish like a pro and start finding readers today with the most comprehensive and up-to-date self-publishing guide on the market. Packed with practical, actionable advice, the new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and building audience. * Boost your writing career with marketing strategies that are proven to sell more books. * Discover expert tips on platform building, blogging and social media. * Learn which approaches are best for selling fiction vs. non-fiction. * Implement powerful ways to make your ebooks more discoverable. * Increase your visibility by optimizing keywords and categories. * Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution. And that's just for starters...

Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. *Learn what Visibility Marketing is and how understanding Amazon's philosophy can boost your sales. *Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. *Decode the ways Amazon recommends millions of books to readers every single day. *Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.

From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing BookBub Ads.*Create attractive ad images to turn browsers into buyers.*Optimize your targeting to attract the right readers.*Manage your bids effectively to drive more sales for less money.*Learn when to run your BookBub campaigns for maximum impact.*Boost discovery of your books and improve visibility.*Train the retailers to recommend your books to the right customers.*Turbocharge series sales to dominate the charts with multiple books simultaneously.BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.EXTRA RESOURCES All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!Praise for BookBub Ads "David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey"Gaughran's at it making my question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us tasty morsels of marketing brilliance like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one it's not just a tasty morsel--it's an entire eight-course meal!"--USA Today bestselling author Nick Thacker"I'm so happy with what I learned in this book that as soon as I finished the digital version, I went and bought the paperback version so I could reread it and mark it up with stickies and highlights. Thank you, David Gaughran, for doing all the hard work up front."--USA Today bestselling author AL Knorr"Another winner - everything you need to set up successful ads."--Chris Syme, author of the SMART Marketing series and host of the Smartypants Book Marketing PodcastTable of ContentsPART I--BOOKBUB BASICS1. How BookBub Ads Work2. General Strategy3. Two (or Three) Ingredients For SuccessPART II--ANATOMY OF A KILLER AD4. Attractive Images5. Discriminate Targeting6. CPM BiddingPART III--TEST PREP7. Creating Clickworthy Images8. Generating Author Targets9. Bidding To Be The BossPART IV--OPTIMIZING FOR VICTORY!10. Building A Test Campaign11. Evaluating Results12. Tweakers Of The World UnitePART V--DEPLOYING THE TROPES13. When To Use BookBub Ads14.

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Readers' Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by making the process more frictionless.*Build an army of passionate readers who do the selling for you.It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.