Craig Glenday

It's an Olympic year, and to celebrate, the latest incarnation of the world's biggest selling annual unveils its most thrilling edition yet­ with a dynamic new "widescreen" design, thousands of new and classic records, never-before-seen photos and an exciting selection of new topics and features. * Crisp, new design and color-coded sections to help organize and signpost the record content. * 100% new pictures and fully updated records * Mythconceptions - Test yourself and test your friends with quiz questions about the record facts that you think you know well! * Fact files - Fascinating introductory articles about the stories behind the records. * All-new sports section - Categorized by theme and allowing you to compare superlatives across every major sport. * Pioneers - Meet the new generation of young men and women who are pushing the boundaries of human achievement... on land, air, ice and sea. * The average reader - Find out how much time you spend watching TV, playing videogames and sleeping, and discover how much you laugh, weep, breathe and fart! * Connexions - What connects China and Ireland? What does the USA have in common with Zaire? Find out with our country-by-country global connections at the bottom of every page.

Guinness World Records 2010 continues to build on the intriguing, informative, inspiring and instructional records and superlatives that have made Guinness World Records one of the most famous brands and an annual best-seller around the world. Over 100 million copies have sold since the first edition was published in 1955. Nearly 4 million copies are sold every year in more than 100 countries and in 25 languages. What's new in GWR10?... - Free downloadable content, including videos, photographs, screensavers and interviews- 100% new photographs and fully updated records- Brilliant new "steampunk" graphic novel design- New sections and record threads celebrating the first decade of the 21st century- Top 50 Records of the Decade- Record of the Day - one for every day of the year- Unbreakable Records (those that will seemingly never be broken)- Lasts (records such as the last living survivor of the Titanic disaster, or the last known dodo)- The Name's Bond (celebrating the James Bond phenomenon)- Culture Shock (unusual rituals and festivals around the globe)- Gold (the commodity that never loses its luster)- Updated gazetteer sections covering records in all major regions of the world- Fully updated regular sections, including Space, Planet Earth, The Animal Planet, The Body, Human Achievements, Engineering and Technology, The Modern World, Arts and the Media and, of course, Sports.

The 2009 edition of Guinness World Records features a revolutionary new design and is filled with more records than ever before. It includes two gatefold spreads and more than 20 pages of special records, all with 3-D photos which can be viewed with the enclosed 3-D glasses.

Guinness World Records 2011 continues to build on the intriguing, informative, inspiring and instructional records and superlatives that have made Guinness World Records one of the most famous brands and an annual best-seller around the world. Over 110 million copies have sold since the first edition was published in 1955. Nearly 4 million copies are sold every year in more than 100 countries and in 25 languages. Market research has indicated that Guinness World Records is one of the strongest brands in the world, with prompted brand recognition of 98.2% in the English language territories.What's New in GWR 2011... More US specific content including spreads dedicated to "American Heroes," "North American wildlife," "Route 66" and extended US sports pages! New unique design - new decade, new look. A fun, poster-style design reminiscent of the circus, the old wild west and letter pressed WANTED ads! Records GPS - starting at Greenwich, London - the home of time - we go around the world city by city revealing fascinating records set along the way. Glossary - improve your vocabulary by learning the meaning of new and unusual words. As Well as -- New spreads on.... * Space Shuttle - being retired in 2010 * TV's 75 years Diamond Anniversary * Pop Culture chapter - all your favorite movies, DVDs, comics, graphic novels, manga and so on.... * Mr. World Record Breaker