Robert McKee

The long-awaited follow-up to the perennially bestselling writers' guide Story , from the most sought-after expert in the art of storytelling. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Oscars runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now, in Dialogue , McKee offers the same in-depth analysis for how characters speak on the screen, on the stage, and on the page in believable and engaging ways. From Macbeth to Breaking Bad, McKee deconstructs key scenes to illustrate the strategies and techniques of dialogue. Dialogue applies a framework of incisive thinking to instruct the prospective writer on how to craft artful, impactful speech. Famous McKee alumni include Peter Jackson, Jane Campion, Geoffrey Rush, Paul Haggis, the writing team for Pixar, and many others.

Story è prima di tutto un libro su come si narrano le storie e non si limita a essere valido per quelle ideate per il cinema. Leggendo Story si acquisiscono quella consapevolezza e quelle nozioni necessarie per scrivere un racconto o un romanzo. McKee in questo libro va al di là dei meccanismi essenziali della sceneggiatura. Dall’idea di partenza al manoscritto finale, eleva la scrittura da esercizio intellettuale a emotivo, ci fa comprendere perché lo sceneggiatore non sia un artigiano ma un artista. Story è il manuale necessario per chi sta cercando di vincere la guerra contro i cliché. Story parla di forma, non di formule. Utilizzando esempi presi da più di cento film McKee insegna una filosofia che non è basata su rigide regole ma su quei principi alla base di una storia di qualità.

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story , which has defined how we talk about the art of story creation. Now in Storynomics , McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

The author's international screenwriting workshops have long won acclaim from celebrities, film industry professionals and enthusiastic students alike. In this guide, he presents his knowledge of the essentials of screenwriting and storytelling.

Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience. In Story , McKee expands on the concepts he teaches in his $450 seminars (considered a must by industry insiders), providing readers with the most comprehensive, integrated explanation of the craft of writing for the screen. No one better understands how all the elements of a screenplay fit together, and no one is better qualified to explain the "magic" of story construction and the relationship between structure and character than Robert McKee.