Chip Kidd

After 15 years of designing more than 1,500 book jackets at Knopf for such authors as Anne Rice and Michael Crichton, Kidd has crafted an affecting an entertaining novel set at a state university in the late 1950s that is both slap-happily funny and heartbreakingly sad. The Cheese Monkeys is a college novel that takes place over a tightly written two semesters. The book is set in the late 1950s at State U, where the young narrator, has decided to major in art, much to his parents’ dismay. It is an autobiographical, coming-of-age novel which tells universally appealing stories of maturity, finding a calling in life, and being inspired by a loving, demanding, and highly eccentric teacher.

A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd. First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes. Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.

A follow up to The Cheese Monkeys finds 1961 college graduate Happy embarking on his new advertising job in the middle of an eccentric team of co-workers, an effort that is marked by their struggles to land and keep promising clients and Happy's participation in a devastating Yale psychology experiment. 50,000 first printing.