Greg McKeown

Have you ever found yourself stretched too thin?Do you simultaneously feel overworked and underutilized?Are you often busy but not productive? Do you feel like your time is constantly being hijacked by other people’s agendas?If you answered yes to any of these, the way out is the Way of the EssentialistThe Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.  By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us.Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn how to do less, but better, in every area of their lives, Essentialism  is a movement whose time has come.

The New York Times bestselling author of Essentialism takes on the holy grail of human performance: How can we make it easier to get the right things done? Is there a goal you want to make progress on, if only you had the energy? Do you assume that anything worth doing must take tremendous effort? Have you ever abandoned a hard but important activity for an easy but trivial one? Are you often overwhelmed by the complexity that's expanding everywhere? If you answered "yes" to any of these questions, you might be making life much harder for yourself than it needs to be. In the New York Times bestseller Essentialism, Greg McKeown urged readers to eliminate nonessential activities and focus on the few that truly matter. He's since talked with thousands of readers about the challenges they face in putting those ideas into practice. The problem, he's found, is that the complexity of modern life has created a false dichotomy between things that are "essential and hard," and things that are "easy and trivial." But what if the trivial tasks became harder and the essential ones became easier? If the important projects became enjoyable, while the trivial distractions lost their appeal entirely? In Effortless, McKeown offers proven strategies for making the most important activities the easiest ones. For example: - Streamline your process by mapping out the minimum number of steps. - Prevent problems later by solving them before they happen. - Let Go of perfectionism by finding the "courage to be rubbish." - Accelerate your learning by leveraging the best of what others know. By making the toughest tasks just a little bit easier, we can accomplish more of what matters, without burning out.