Bernadette Jiwa

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.

Chosen as one of New York Post's Best Books of 2022 People were forever telling her how lucky she was. But what did people know? ’ Dublin 1966. When Joan Quinn, a factory girl from the Cranmore Estate, marries Martin Egan, it looks like her dreams have come true. But Joan lives in the shadow of a secret – the couple’s decision to give up their first daughter for adoption only months before. Then one day in 1996, a letter arrives from their eldest daughter. Emma needs her birth parents’ help; it’s a matter of life and death. And the fragile facade of Joan’s life finally begins to crack.   Spanning the nineties and the sixties, with Dublin as its backdrop, The Making of Her is the tender and page-turning story of marriage, motherhood, a culture that would not allow a woman to find true happiness—and her journey to finally claim it.