They draw you in with the promise of empowerment, self-discovery, women helping women. The more secretive those connections are, the more exclusive you feel. Little did you know, you just joined a cult. Sex trafficking. Self-help coaching. Forced labour. Mentorship. Multi-level marketing. Gaslighting. Investigative journalist Sarah Berman explores the shocking practices of NXIVM, a global organization run by Keith Raniere and his high-profile enablers (Seagram heir Clare Bronfman; Smallville actor Allison Mack; Battlestar Galactica actor Nicki Clyne). Through the accounts of central NXIVM figures, Berman unravels how young women seeking creative coaching and networking opportunities found themselves blackmailed, literally branded, near-starved, and enslaved. With the help of the Bronfman fortune Raniere built a wall of silence around these abuses, leveraging the legal system to go after enemies and whistleblowers. Don't Call It a Cult shows that these abuses looked very different from the inside, where young women initially received mentorship and protection. Don't Call It a Cult is a riveting account of NXIVM's rise to power, its ability to evade prosecution for decades, and the investigation that finally revealed its dark secrets to the world. It explores why so many were drawn to its message of empowerment yet could not recognize its manipulative and harmful leader for what he was—a criminal.