There`s always been a patriarch for every field. He leads, people follow. He takes new paths -- praised if he`s successful, derided if he fails. But then somebody has to do the job. Somebody has to invent for the others to reinvent. Somebody has to stand up for our fifty six year old philosophy -- for the people, by the people, to the people. Shah Rukh Khan did just that. He invades areas where no actor has ever been. A clear brand philosophy and a brilliant understanding of mass psyche has been the strength of the SRK product. He is probably the best brand ever churned out by Indian industry...