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A young magazine writer in Mumbai must prove her matchmaking skills—and contend with growing feelings for her close family friend—in this debut desi romance. Confident fashionista Jia Deshpande spends her days writing cliché-ridden listicles for Mimosa, Mumbai’s top women’s magazine. When she can, Jia dishes about the messy truth of real love on her anonymous blog, attends her family’s weekly game nights, and ignores her true feelings for her childhood friend. If that wasn’t enough, Jia needs to successfully set up a coworker with her perfect match to get the green light for her new matchmaking column. Thankfully, organizing meet-cutes has never been difficult for her. Local pub owner and cocktail genius Jaiman Patil can’t help but be enamored with Jia and her meddling spirit. He’s always been an honorary part of her family, but even more so since his own moved to America. Life with the Deshpandes is chaotic and loud, but it’s also more loving than anything he experienced growing up, and he wouldn’t risk losing that for the world. It feels manageable—until his pub begins to struggle and his long-hidden feelings for Jia grow deeper. When Jia’s attempts at office matchmaking go haywire, risking new friendships and her relationship with Jaiman, she must reevaluate her own thoughts on love. For the first time, Jia Deshpande realizes that love may be a lot more complicated than she thought. Luckily, happily-ever-afters are never in short supply in Mumbai.
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3.5/5.
Vibes: Emma, heroines who gotta learn, slow burn, friends to lovers
Heat Index: 2/10
Mumbai-based Jia spends her days writing silly listicles for women's magazine Mimosa. On her off time, however, she works on her anonymous blog, giving what she thinks is very real talk... even if she's in denial about her own true feelings. She wants to get upgraded to a new column--but the only way she can is by helping her coworker find love. Thing is, Jia herself doesn't even realize that her longtime family friend Jaiman has a thing for her. Maybe... more than a thing.
Alright--if you're at all familiar with Jane Austen's Emma, I'm sure you can tell that this is an Emma retelling. I've actually been seeing a lot of Emma retellings lately; but that's not a bad thing for me, as Emma is by far my favorite Austen.
The skinny on this one is that, at least from my perspective it's very cute and well-written. It's a romcom with wit, and there's certainly a lot of chemistry between Jia and Jaiman. I love the setting (it's shockingly rare to find an English-language romcom novel that isn't set in America, and even harder to find one set in India). I enjoy the tone. It's not reinventing the wheel; it goes in the directions that a lot of Emma retellings do. For me, too... I don't mind that it was closed door, per se. However, there were moments cut off in a way that left me thinking "but why?"
The answer is that it was the author's prerogative, and that's valid. I just feel like we were kind of left in a place where there was teasing--and if there wasn't going to be anything, why tease, I suppose?
But nonetheless--if you want a light, fluffy romcom that happens to be closed door, and if you love Emma, I would recommend this.
Quick Takes:
--One way in which this book differs from Emma and that Jia and Jaiman have what I'll call a near-miss about a year prior to the novel's beginning. To me, this was really clever. First off, it swerves away from the typical Emma setup, adding a little tension that I really appreciated. Second, it makes Jia a more interestingly human character, to me. She knows there's this tension, she knows there's something between herself and Jaiman, she just doesn't want to confront it.
--Personally, I think modern Emma retellings arguably work better in a setting wherein matchmaking is still a thing. Jia is nothing if not a consummate matchmaker, and I feel like this plays so well in a book set in Mumbai, where matchmaking is a feasible career (not that it can't be in the west--but it's less common, obviously).
--Like I said: this is a slow burn. Jia and Jaiman have known each other since childhood. Feelings have been there for a long time. So while I understood, and to an extent I mean, it's there in the material... I just wanted them to kiss. I wanted something to happen. Although the book is closed door, that doesn't mean they can't get together earlier in the novel (I'm thinking of a closed door romance by Alexis Hall that I enjoyed not so long ago). It did drag a bit for me.
And ultimately, for all the theoretical tension, that lack of interaction in a romantic sense did keep it from going as far as it could have. I don't mean sexually--I mean as a love story.
That being said--if you're not sure about sex scenes, if you like a slow burn, and you want an Austen update that makes sense... This could be great for you!
Thanks to NetGalley and Dell for providing me with a copy of this book. All thoughts and opinions are my own.
Thank you to NetGalley & Random House Publishing for giving me this ARC in exchange for an honest review!
Right away I was drawn in by the absolute gorgeous cover! I also was excited to read this book because it took place in India, and I don’t read a lot of books that are based there!
The following tropes that this book gave us were:
- Slow Burn
- Childhood Friends to Lovers
- Matchmaking
- Opposites attract
This was a good debut novel. I found that the beginning was very quick and fast paced but the ending kind of dragged on. All the Indian culture was great, and all the talks of the food made me hungry. This book is also very similar to Emma by Jane Austen but in the setting of India.
Overall, I enjoyed this book and I think if you like the following tropes above, you’ll enjoy this book!