All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Seth Godin

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Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

Publication Year: 2005

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    Mar 09, 2025
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