The Secrets of Story is a revolutionary and comprehensive writing guide for the 21st century, focused on clever ways to get an audience to fully identify with an all-too-human hero. Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature. Providing conversational advice that spans multiple disciplines - from fiction to film to creative nonfiction - Matt Bird's insightful techniques allow characters to come alive and stories to reach a new level of appeal.