Kind of random but ties into reading I swear.

I have a coworker who confuses me to no end. He spends massive amounts of time watching, walking about, listening to others talk about, and betting on pro football 🏈. I asked him if he was excited for the draft tonight, something I only know about because he spent an entire lunch talking about it and theorizing who will take which players. His response is "I don't care" and then something like "I'm only looking forward to laughing at dumb gm decisions".

He obviously cares about this, and enjoys it but won't admit it for whatever reason. There seems to be a fear of seeming to care about stuff, and it isn't limited to this guy.

That said I don't see this in the book community as much. If I run into a reader in the wild they usually are excited to share (the acception being a woman I work with who left it vague, who I think is reading romance).

Do you see it with readers or not? Why do you think readers are more/less willing to be seen as enjoying things they enjoy?