Worried about getting sued by the FTC, your state’s Attorny General, or another regulatory body? Have you seen the massive uptick in consumer led class action lawsuits? Know someone who’s been sued or been the target of an investigation? Confused about what the “compliance rules” really are? Have you been watching the government crack down on company after company, and worried who will be next? Don’t Say That! was written specifically for YOU... This book from Anik Singal (21+ year digital marketer) and Greg Christiansen (20+ year FTC attorney) reveals the exact steps to take, mistakes to avoid and rules to follow so marketers don’t end up as the FTC’s next target... You’ll discover everything from: - 5 Main Violations - The Biggest Areas Regulators Are Focusing Now... The #1 Marketing Target - This Marketing Practice Is The Biggest Red Flag For Regulators... - The Biggest Industries - Exactly Where The FTC & Others Are Looking For Violations... - Most Common Mistakes - Marketers Around The World Are Making These Mistakes Every Day... - Size Doesn’t Matter - Regulators Are Suing Companies Of All Sizes, Even Tiny Businesses... It’s no exaggeration that the FTC and other regulatory bodies have its sights set on the marketing industry. And they’re only getting more aggressive in 2024 (more on that below). After dealing with 18 months of hell from the FTC himself, Anik has made it his mission to help fellow marketers and business owners avoid the same costly mistakes. His mission with this book is to help you market EFFECTIVELY and COMPLIANTLY without seeing a major impact on your conversions.