K- takes readers behind the dazzling soundscape of K-pop to spotlight the graphic artistry behind the global phenomenon that is hallyu or the Korean wave. The book showcases album cover art, song logotypes, packaging, concert identities, and stage design, highlighting how visual design brings music to life. Featuring case studies of major acts alongside interviews with the creative professionals in the industry, K- provides an unprecedented look at the collaborative engine that helps define K-pop’s cultural impact. More than a fanbook, it’s a deep dive into the artistry of branding, storytelling, and identity in one of the world’s most influential creative industries.