Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

A hit television show about a fictitious rock band, The Monkees (1966-1968) earned two Emmys--Best Comedy Series and Best Director. Capitalizing on the show's success, the actual band formed by the actors, at their peak, sold more albums than The Beatles and The Rolling Stones combined, and set the stage for other musical TV characters from The Partridge Family to Hannah Montana. Twenty years later, the Monkees began a series of reunion tours that continued into their 50th anniversary.

Film scholar Jeanine Basinger offers a revelatory, perceptive, and highly readable look at the greatest silent film stars -- not those few who are fully appreciated and understood, like Chaplin, Keaton, Gish, and Garbo, but those who have been misrepresented, unfairly dismissed, or forgotten. Included are Valentino, "the Sheik," who was hardly the effeminate lounge lizard he's been branded; Mary Pickford, who couldn't have been further from the adorable little creature with golden ringlets that was her film persona; Marion Davies, unfairly pilloried in Citizen Kane; the original "Phantom" and "Hunchback," Lon Chaney; the beautiful Talmadge sisters, Norma and Constance. Here are the great divas, Pola Negri and Gloria Swanson; the great flappers, Colleen Moore and Clara Bow; the great cowboys, William S. Hart and Tom Mix; and the great lover, John Gilbert. Basinger also includes the quintessential slapstick comedienne, Mabel Normand, with her Keystone Kops; the quintessential all-American hero, Douglas Fairbanks; and, of course, the quintessential all-American dog, Rin-Tin-Tin.

The long, strange journey of Michael Nesmith is as fascinating as it as was fraught--from fleeing Dallas as a young man with his pregnant girlfriend, to gaining international fame as a member of the Monkees, to falling deep into the grips of what he calls Celebrity Psychosis, to finally achieving inner peace and finding a creative wellspring in the teachings of Christian Science. Influenced in equal parts by the consciousness-expanding ambitions of Timothy Leary and the cerebral humor of Douglas Adams, in "Infinite Tuesday," Nesmith spins a spellbinding tale of an unexpected life, in which stories about meeting John Lennon, or recording with Nashville greats, or inventing the music video trace an arc from Hollywood to Silicon Valley, illuminating a remarkable mind along the way.

What was it like? Living in that house. Maggie Holt is used to such questions. Twenty-five years ago, she and her parents, Ewan and Jess, moved into Baneberry Hall, a rambling Victorian estate in the Vermont woods. They spent three weeks there before fleeing in the dead of night, an ordeal Ewan later recounted in a nonfiction book called House of Horrors. His tale of ghostly happenings and encounters with malevolent spirits became a worldwide phenomenon, rivaling The Amityville Horror in popularity—and skepticism. Today, Maggie is a restorer of old homes and too young to remember any of the events mentioned in her father’s book. But she also doesn’t believe a word of it. Ghosts, after all, don’t exist. When Maggie inherits Baneberry Hall after her father’s death, she returns to renovate the place to prepare it for sale. But her homecoming is anything but warm. People from the past, chronicled in House of Horrors, lurk in the shadows. And locals aren’t thrilled that their small town has been made infamous thanks to Maggie’s father. Even more unnerving is Baneberry Hall itself—a place filled with relics from another era that hint at a history of dark deeds. As Maggie experiences strange occurrences straight out of her father’s book, she starts to believe that what he wrote was more fact than fiction. In the latest thriller from New York Times bestseller Riley Sager, a woman returns to the house made famous by her father’s bestselling horror memoir. Is the place really haunted by evil forces, as her father claimed? Or are there more earthbound—and dangerous—secrets hidden within its walls?

FANS OF THE TWILIGHT SAGA WILL BE ENTHRALLED BY THIS RIVETING STORY OF BREE TANNER, A CHARACTER FIRST INTRODUCED IN ECLIPSE, AND THE DARKER SIDE OF THE NEWBORN VAMPIRE WORLD SHE INHABITS.BREE TANNER CAN BARELY REMEMBER LIFE before she had uncannily powerful senses, superhuman reflexes, and unstoppable physical strength. Life before she had a relentless thirst for blood... life before she became a vampire.ALL BREE KNOWS IS THAT LIVING WITH HER fellow newborns has few certainties and even fewer rules: watch your back, don't draw attention to yourself, and above all, make it home by sunrise or die. What she doesn't know: her time as an immortal is quickly running out.THEN BREE FINDS AN UNEXPECTED FRIEND in Diego, a newborn just as curious as Bree about their mysterious creator, whom they only know as her. As they come to realize that the newborns are pawns in a game larger than anything they could have imagined, Bree and Diego must choose sides and decide whom to trust. But when everything you know about vampires is based on a lie, how do you find the truth?IN ANOTHER IRRESISTIBLE COMBINATION of danger, mystery, and romance, Stephenie Meyer tells the devastating story of the newborn army as they prepare to close in on Bella Swan and the Cullens, following their encounter to its unforgettable conclusion.

Under the influence of their charismatic classics professor, a group of clever, eccentric misfits at an elite New England college discover a way of thinking and living that is a world away from the humdrum existence of their contemporaries. But when they go beyond the boundaries of normal morality they slip gradually from obsession to corruption and betrayal, and at last—inexorably—into evil.

Oscar Wilde's madcap farce about mistaken identities, secret engagements, and lovers entanglements still delights readers more than a century after its 1895 publication and premiere performance. The rapid-fire wit and eccentric characters of The Importance of Being Earnest have made it a mainstay of the high school curriculum for decades. Cecily Cardew and Gwendolen Fairfax are both in love with the same mythical suitor. Jack Worthing has wooed Gwendolen as Ernest while Algernon has also posed as Ernest to win the heart of Jack's ward, Cecily. When all four arrive at Jack's country home on the same weekend the "rivals" to fight for Ernest's undivided attention and the "Ernests" to claim their beloveds pandemonium breaks loose. Only a senile nursemaid and an old, discarded hand-bag can save the day! This Prestwick House Literary Touchstone Edition includes a glossary and reader's notes to help the modern reader appreciate Wilde's wry wit and elaborate plot twists.

In an isolated castle deep in the Austrian forest, Laura leads a solitary life with only her ailing father for company. Until one moonlit night, a horse-drawn carriage crashes into view, carrying an unexpected guest – the beautiful Carmilla. So begins a feverish friendship between Laura and her mysterious, entrancing companion. But as Carmilla becomes increasingly strange and volatile, prone to eerie nocturnal wanderings, Laura finds herself tormented by nightmares and growing weaker by the day… Pre-dating Dracula by twenty-six years, Carmilla is the original vampire story, steeped in sexual tension and gothic romance.

Call Me by Your Name is the story of a sudden and powerful romance that blossoms between an adolescent boy and a summer guest at his parents' cliff-side mansion on the Italian Riviera. Unprepared for the consequences of their attraction, at first each feigns indifference. But during the restless summer weeks that follow, unrelenting buried currents of obsession and fear, fascination and desire, intensify their passion as they test the charged ground between them. What grows from the depths of their spirits is a romance of scarcely six weeks' duration and an experience that marks them for a lifetime. For what the two discover on the Riviera and during a sultry evening in Rome is the one thing both already fear they may never truly find again: total intimacy. The psychological maneuvers that accompany attraction have seldom been more shrewdly captured than in André Aciman's frank, unsentimental, heartrending elegy to human passion. Call Me by Your Name is clear-eyed, bare-knuckled, and ultimately unforgettable.

S.T. Gibson's sensational novel is the darkly seductive tale of Dracula's first bride, Constanta. This is my last love letter to you, though some would call it a confession. . . Saved from the brink of death by a mysterious stranger, Constanta is transformed from a medieval peasant into a bride fit for an undying king. But when Dracula draws a cunning aristocrat and a starving artist into his web of passion and deceit, Constanta realizes that her beloved is capable of terrible things. Finding comfort in the arms of her rival consorts, she begins to unravel their husband's dark secrets. With the lives of everyone she loves on the line, Constanta will have to choose between her own freedom and her love for her husband. But bonds forged by blood can only be broken by death.

Valley Of The Dolls

Our narrator’s days are numbered. Estranged from his family, living alone with only his cat Cabbage for company, he was unprepared for the doctor’s diagnosis that he has only months to live. But before he can set about tackling his bucket list, the Devil appears with a special offer: in exchange for making one thing in the world disappear, he can have one extra day of life. And so begins a very bizarre week . . . Because how do you decide what makes life worth living? How do you separate out what you can do without from what you hold dear? In dealing with the Devil our narrator will take himself – and his beloved cat – to the brink. Genki Kawamura's If Cats Disappeared from the World is a story of loss and reconciliation, of one man’s journey to discover what really matters in modern life. This beautiful tale is translated from the Japanese by Eric Selland, who also translated The Guest Cat by Takashi Hiraide. Fans of The Guest Cat and The Travelling Cat Chronicles will also surely love If Cats Disappeared from the World.

Lavender House, 1952: the family seat of recently deceased matriarch Irene Lamontaine, head of the famous Lamontaine soap empire. Irene’s recipes for her signature scents are a well guarded secret―but it's not the only one behind these gates. This estate offers a unique freedom, where none of the residents or staff hide who they are. But to keep their secret, they've needed to keep others out. And now they're worried they're keeping a murderer in. Irene’s widow hires Evander Mills to uncover the truth behind her mysterious death. Andy, recently fired from the San Francisco police after being caught in a raid on a gay bar, is happy to accept―his calendar is wide open. And his secret is the kind of secret the Lamontaines understand. Andy had never imagined a world like Lavender House. He's seduced by the safety and freedom found behind its gates, where a queer family lives honestly and openly. But that honesty doesn't extend to everything, and he quickly finds himself a pawn in a family game of old money, subterfuge, and jealousy―and Irene’s death is only the beginning. When your existence is a crime, everything you do is criminal, and the gates of Lavender House can’t lock out the real world forever. Running a soap empire can be a dirty business.

For years Carmen Maria Machado has struggled to articulate her experiences in an abusive same-sex relationship. In this extraordinarily candid and radically inventive memoir, Machado tackles a dark and difficult subject with wit, inventiveness and an inquiring spirit, as she uses a series of narrative tropes—including classic horror themes—to create an entirely unique piece of work which is destined to become an instant classic.