An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll .

An alternate cover edition can be found here. In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been--and continues to be--remade according to the principles of the once-obscure discipline of user-experience design.In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change--an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time--and you'll never interact with technology the same way again.

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.” How Are You, Really? is about taking a moment to soak up the richness of our experiences and creating a life that makes room for more actual living. When Jenna Kutcher was 23, she left her corporate job, bought a camera on Craigslist for $300, and started her own business as a wedding photographer. From that single investment in herself, she built a successful company, a thriving podcast, and a beautiful brand. But her driving force has never been about working harder/smarter/faster/better. What Jenna Kutcher embraces is the simple notion that we, women especially, crave lives of fulfillment. Divided into three sections, How Are You, Really? is a guide to creating such a life. In Part One: Who You Are, Jenna uses stories from her childhood, some career false starts, her marriage and path to motherhood, and more to show how to crystallize your sense of your own identity. Because how can you know what you really, truly want out of your future if you don’t see yourself clearly in the present? In Part Two: Who You Have, and Who Has You, Jenna shows the benefits of a support system, how mentorship and kindness can come in surprising ways and from surprising sources, and how to build your own authentic community. In Part Three: What You’re Going to Do About It, Jenna guides you through illustrations from her career on how to turn your deepest dream into a life that brings success, joy, and—most importantly--the time to enjoy the fruits of your labor. We all want, simply put, a life well-lived. So, ask yourself the question you’ve been avoiding. How are you, really? It’s time to find your answer, and start living.

In this lyrical, wildly inventive horror novel interwoven with Japanese mythology, two people living centuries apart discover a door between their worlds.October, 2026: Lee Turner doesn’t remember how or why he killed his college roommate. The details are blurred and bloody. All he knows is he has to flee New York and go to the one place that might offer refuge—his father’s new home in Japan, a house hidden by sword ferns and wild ginger. But something is terribly wrong with the no animals will come near it, the bedroom window isn't always a window, and a woman with a sword appears in the yard when night falls.October, 1877: Sen is a young samurai in exile, hiding from the imperial soldiers in a house behind the sword ferns. A monster came home from war wearing her father’s face, but Sen would do anything to please him, even turn her sword on her own mother. She knows the soldiers will soon slaughter her whole family when she sees a terrible a young foreign man who appears outside her window.One of these people is a ghost, and one of these stories is a lie.Something is hiding beneath the house of sword ferns, and Lee and Sen will soon wish they never unburied it.

There’s power in a book… They call them wayward girls. Loose girls. Girls who grew up too fast. And they’re sent to the Wellwood Home in St. Augustine, Florida, where unwed mothers are hidden by their families to have their babies in secret, give them up for adoption, and most important of all, to forget any of it ever happened. Fifteen-year-old Fern arrives at the home in the sweltering summer of 1970, pregnant, terrified and alone. Under the watchful eye of the stern Miss Wellwood, she meets a dozen other girls in the same predicament. There’s Rose, a hippie who insists she’s going to find a way to keep her baby and escape to a commune. And Zinnia, a budding musician who knows she’s going to go home and marry her baby’s father. And Holly, a wisp of a girl, barely fourteen, mute and pregnant by no-one-knows-who. Everything the girls eat, every moment of their waking day, and everything they’re allowed to talk about is strictly controlled by adults who claim they know what’s best for them. Then Fern meets a librarian who gives her an occult book about witchcraft, and power is in the hands of the girls for the first time in their lives. But power can destroy as easily as it creates, and it’s never given freely. There’s always a price to be paid…and it’s usually paid in blood. In Witchcraft for Wayward Girls, the author of How to Sell a Haunted House and The Final Girl Support Group delivers another searing, completely original novel and further cements his status as a “horror master” (NPR).

Is three days with a cat long enough to change your life? The troubled and anxious of Tokyo are desperate to find out. They all have their problems - and they all want to believe that a temporary feline companion from a unique pet shop can help them find a solution. Or at least provide a few days' relief and distraction. But, like all their kind, the Blanket Cats are mysterious creatures with their own unknowable agendas, who delight in confounding expectations. And perhaps what their hosts are looking for isn't what they really need. Three days may not be enough to change your life. But it can be enough to change how you see it.

The spine-tingling bestseller that has taken Japan by storm—an eerie fresh take on horror for fans of Hidden Pictures and Junji Ito, in which a series of seemingly innocent pictures draws you into a disturbing web of unsolved mysteries and shattered psyches. An exploration of the macabre, where the seemingly mundane takes on a terrifying significance. . . . A pregnant woman's sketches on a seemingly innocuous blog conceal a chilling warning. A child's picture of his home contains a dark secret message. A sketch made by a murder victim in his final moments leads an amateur sleuth down a rabbithole that will reveal a horrifying reality. Structured around these nine childlike drawings, each holding a disturbing clue, Uketsu invites readers to piece together the mystery behind each and the over-arching backstory that connects them all. Strange Pictures is the internationally bestselling debut from mystery horror YouTube sensation Uketsu—an enigmatic masked figure who has become one of Japan's most talked about contemporary authors.

Play is the pathway to being an ADHD superstar! Consider all of the famous people who have ADHD- Einstein, Adam Levine, Michael Phelps, Jim Carey, Malcomb Forbes and Shane Victorino, to name a few. All known for being playful in their own way. If you are an adult with ADHD, this book is your prescription to play. This book focuses on how developing a more playful mindset and habit of engaging in playful activities can actually help you to manage symptoms and excel with ADHD. It’s likely that you were never encouraged to play to meet your potential, much less to have fun in an effort to be more creative, happy, energetic, and productive. After a lifetime of being urged to "stop goofing off" and to "take things more seriously," Dr. Milliken offers scientific evidence that play is actually what you need to better manage your difficulties with attention. ADHD is a serious problem. But your approach to it doesn’t have to be. Permission to Play...A Prescription for Adults with ADHD is written for adults with ADHD as well as for those who just want to remember how to play more. This is one book you will actually be able to say you read all the way through! With scientific evidence, humorous anecdotes, playful activities, short passages, and color graphics, this book captures and holds the attention of even the most unfocused mind.

Magic runs through the roots of the Earth. It always has. Thirteen-year-old Aria Renwood has never belonged anywhere, with her family unknown and the city itself a stranger. When she is pulled from her life in York to a hidden academy deep in Sweden’s ancient forests, everything changes and Aria couldn’t help but feel a spark of excitement at the adventure ahead. Built by Norse mages, Oakspire Academy stands in a land where forest spirits whisper and vaesen roam. Here, Aria discovers the magic isn’t just real – it’s alive. And it’s dying. Nature itself has chosen her, but her powers refuse to be tamed. As shadows rise and the balance of the natural world breaks, Aria must decide whether to run from the destiny that terrifies her or fight for the first home she’s ever known. The roots are stirring. And Aria is at the heart of it.

What happens when you approach the real world like a video game? You start winning―at life. In this radical new perspective on achieving success, marketing leader and eSports player Eric Siu outlines 15 personal power-ups that will help you unlock your passion and level up your life. You’ll follow the same steps that Siu used to transform himself from academic and social failure to wildly successful marketing entrepreneur and podcaster―by applying his mindset as a competitive eSports gamer to real-life situations. Siu didn’t stop playing video games; he just started gaming in his real life, setting himself quests, goals, and rewards at each level. Now, he’s passing the torch to you. In Leveling Up , Siu challenges you to conquer the real world by accumulating 15 personal power-ups that will help you focus on your passion and develop it into a winning career. Every chapter brings insights and stories, advice from others who have succeeded, and a quest that you must undertake. Master all 15 levels, and you’ll even unlock a special bonus to help you build the life of your dreams. Are you ready to test your might?

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.” How Are You, Really? is about taking a moment to soak up the richness of our experiences and creating a life that makes room for more actual living. When Jenna Kutcher was 23, she left her corporate job, bought a camera on Craigslist for $300, and started her own business as a wedding photographer. From that single investment in herself, she built a successful company, a thriving podcast, and a beautiful brand. But her driving force has never been about working harder/smarter/faster/better. What Jenna Kutcher embraces is the simple notion that we, women especially, crave lives of fulfillment. Divided into three sections, How Are You, Really? is a guide to creating such a life. In Part One: Who You Are, Jenna uses stories from her childhood, some career false starts, her marriage and path to motherhood, and more to show how to crystallize your sense of your own identity. Because how can you know what you really, truly want out of your future if you don’t see yourself clearly in the present? In Part Two: Who You Have, and Who Has You, Jenna shows the benefits of a support system, how mentorship and kindness can come in surprising ways and from surprising sources, and how to build your own authentic community. In Part Three: What You’re Going to Do About It, Jenna guides you through illustrations from her career on how to turn your deepest dream into a life that brings success, joy, and—most importantly--the time to enjoy the fruits of your labor. We all want, simply put, a life well-lived. So, ask yourself the question you’ve been avoiding. How are you, really? It’s time to find your answer, and start living.

A Novel of High Fantasy and Low Stakes. After a lifetime of bounties and bloodshed, Viv is hanging up her sword for the last time. The battle-weary orc aims to start fresh, opening the first ever coffee shop in the city of Thune. But old and new rivals stand in the way of success—not to mention the fact that no one has the faintest idea what coffee actually is. If Viv wants to put the blade behind her and make her plans a reality, she won't be able to go it alone. But the true rewards of the uncharted path are the travelers you meet along the way. And whether drawn together by ancient magic, flaky pastry, or a freshly brewed cup, they may become partners, family, and something deeper than she ever could have dreamed.