Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

In this book, Robert Greene demonstrates that the ultimate form of power is mastery itself. By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leonard da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked? By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole—and appear to assess Black and White defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And as autonomous vehicles share our streets, we are increasingly putting our lives in their hands. The mathematical and computational models driving these changes range in complexity from something that can fit on a spreadsheet to a complex system that might credibly be called “artificial intelligence.” They are steadily replacing both human judgment and explicitly programmed software. In best-selling author Brian Christian’s riveting account, we meet the alignment problem’s “first-responders,” and learn their ambitious plan to solve it before our hands are completely off the wheel. In a masterful blend of history and on-the ground reporting, Christian traces the explosive growth in the field of machine learning and surveys its current, sprawling frontier. Readers encounter a discipline finding its legs amid exhilarating and sometimes terrifying progress. Whether they—and we—succeed or fail in solving the alignment problem will be a defining human story. The Alignment Problem offers an unflinching reckoning with humanity’s biases and blind spots, our own unstated assumptions and often contradictory goals. A dazzlingly interdisciplinary work, it takes a hard look not only at our technology but at our culture—and finds a story by turns harrowing and hopeful.

'The best book on football I have ever read' Daniel Finkelstein'Deserves a place among the great modern books on football' Sam Wallace, chief football writer, TelegraphThe insider account of the data revolution that has swept through the modern football world written by one of its key architects, Ian Graham.Between 2012 and 2023, Ian Graham worked as Liverpool FC's Director of Research. His tenure coincided with the club’s greatest period of success since the 1980s, including winning the Premier League in 2020 – Liverpool’s first league title after an agonising 30 years.Here for the first time, Graham reveals the fascinating data that informed some of the club’s most pivotal moments of the past decade, from the appointment of Jurgen Klopp as manager in 2015 to the signing of Mohamed Salah in 2017. Along the way, he shares groundbreaking insight into the modern game, including how a season largely played behind closed doors transformed our understanding of a home-side advantage, or why the GOAT (greatest of all time) might not be who you think. And, in a game that is increasingly dominated by an elite few, Graham charts a path for the future where a data-savvy competitor will always find the edge.

The world’s most celebrated thriller writer returns with his most stunning novel yet—a propulsive, twisty, thought-provoking masterpiece that will entertain readers as only Dan Brown can do. Robert Langdon, esteemed professor of symbology, travels to Prague to attend a groundbreaking lecture by Katherine Solomon—a prominent noetic scientist with whom he has recently begun a relationship. Katherine is on the verge of publishing an explosive book that contains startling discoveries about the nature of human consciousness and threatens to disrupt centuries of established belief. But a brutal murder catapults the trip into chaos, and Katherine suddenly disappears along with her manuscript. Langdon finds himself targeted by a powerful organization and hunted by a chilling assailant sprung from Prague’s most ancient mythology. As the plot expands into London and New York, Langdon desperately searches for Katherine . . . and for answers. In a thrilling race through the dual worlds of futuristic science and mystical lore, he uncovers a shocking truth about a secret project that will forever change the way we think about the human mind.

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings Level 5 The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Regain the balance in your life! Discover the three powerful habits needed to minimize distractions, maximize accomplishments, and find time to do what matters most. This second edition of a time management bestseller is now updated with 30% new material, including a chapter on sustaining momentum as you develop healthy habits. Real personal transformation requires both the right mindset and skillset. This book reveals how to adopt both while providing the actionable toolkit necessary for lasting change in your time-prioritizing development. Drawing on the authors’ forty years of leadership research, they offer three powerful habits that that will help people and teams do what matters most. These three high-performance habits are: developing a written personal vision identifying and setting annual roles and goals and consistently doing pre-week planning People who live these three habits can increase productivity by at least 30 to 50 percent, while reducing stress. For organizations, this means higher profits, happier employees, and increased innovation. For individuals, it means better physical and mental health, stronger relationships, and a greater sense of peace and balance. By implementing this book’s simple and easy-to-understand habits, supported by time management tools like a Personal Productivity Assessment, you will learn how to lead a life by design, not by default—you will feel the power that comes with a sense of control, direction, and purpose.

Discover how art can improve our health, make us happier and even help us live longer with the inspiring new book from the award-winning scientist and world-leading expert.'Every day we are overwhelmed by advice on how to live better. Art Cure is an amazing antidote to the deluge of nonsense . . . Everyone should read this.' XAND VAN TULLEKEN, doctor and presenter'Elegantly distils the evidence for what we have always intuitively felt; that music, literature, cinema, and art are powerful universal remedies . . . A book for our times.' GILLIAN ANDERSON, bestselling author, actress and activistDIET. SLEEP. EXERCISE. NATURE. ARTS?Many of us consider making and consuming art to be a hobby, or even a luxury. But what if arts engagement – from classical music to salsa, poetry to pop concerts, galleries to graffiti – was in fact one of our most powerful tools for unlocking health and happiness?What if art could help you live longer – and even save your life?In Art Cure, world-leading expert and award-winning scientist Professor Daisy Fancourt reveals the life-changing power of the arts, including Songs support the architectural development of children’s brains.Creative hobbies help our brains to stay resilient against dementia.Visual art and music act just like drugs to reduce depression, stress, and pain.Dance build new neural pathways for people with brain injuries.Going to live music events, museums, exhibitions, and the theatre decreases our risk of future loneliness and frailty.Engaging in the arts improves the functioning of every major organ system in the body.And, perhaps most importantly, how art helps us not only to survive, but to thrive and flourish.Fancourt draws on ground-breaking research in neuroscience, psychology, immunology, physiology, behavioural science and epidemiology, as well as inspiring true stories of people who have experienced radical changes in their health, to empower readers to improve their own health through the arts.Informed by the results of decades of scientific studies, Art Cure is the must-read, inspiring guide to improving your health, giving you the tools to write your own 'arts prescription'.'A revelation . . . Could not be more timely, nor make a stronger, more urgent case for placing the arts at the centre of our communities.' MELYN BRAGG, broadcaster and parliamentarian'Fascinating, comprehensive, compelling, inspiring.' DR CHRISTOPHER BAILEY, World Health Organization

The extraordinary true story of four women pioneers in physics during World War II and their daring escape out of Nazi Germany In the 1930s, Germany was a hotbed of scientific thought. But after the Nazis took power, Jewish and female citizens were forced out of their academic positions. Hedwig Kohn, Lise Meitner, Hertha Sponer, and Hildegard Stücklen were eminent in their fields, but they had no choice but to flee due to their Jewish ancestry or anti-Nazi sentiments. Their harrowing journey out of Germany became a life-and-death situation that required Herculean efforts of friends and other prominent scientists. Lise fled to Sweden, where she made a groundbreaking discovery in nuclear physics, and the others fled to the United States, where they brought advanced physics to American universities. No matter their destination, each woman revolutionized the field of physics when all odds were stacked against them, galvanizing young women to do the same. Well-researched and written with cinematic prose, Sisters in Science brings these trailblazing women to life and shows us how sisterhood and scientific curiosity can transcend borders and persist—flourish, even—in the face of seemingly insurmountable odds.

In this intimate portrait of an island lobstering community and an eccentric band of renegade biologists, journalist Trevor Corson escorts the reader onto the slippery decks of fishing boats, through danger-filled scuba dives, and deep into the churning currents of the Gulf of Maine to learn about the secret undersea lives of lobsters. This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.

Say “algae” and most people think of pond scum. What they don’t know is that without algae, none of us would exist. There are as many algae on Earth as stars in the universe, and they have been essential to life on our planet for eons. Algae created the Earth we know today, with its oxygen-rich atmosphere, abundant oceans, and coral reefs. Crude oil is made of dead algae, and algae are the ancestors of all plants. Today, seaweed production is a multibillion-dollar industry, with algae hard at work to make your sushi, chocolate milk, beer, paint, toothpaste, shampoo, and so much more.   In Slime we’ll meet the algae innovators working toward a sustainable future: from seaweed farmers in South Korea, to scientists using it to clean the dead zones in our waterways, to the entrepreneurs fighting to bring algae fuel and plastics to market.   With a multitude of lively, surprising science and history, Ruth Kassinger takes readers on an around-the-world, behind-the-scenes, and into-the-kitchen tour. Whether you thought algae was just the gunk in your fish tank or you eat seaweed with your oatmeal, Slime will delight and amaze with its stories of the good, the bad, and the up-and-coming.