Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates? Hoodwinked reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders. Companies have discovered that us consumers are lured by sophisticated and deceptive marketing techniques, like sensory marketing, cult branding, influencers, and AI programmed to induce maximum anxiety. Combined with behavior-modifying apps and persuasively designed UX that compels us to buy things we don’t need or cannot afford, goods and services like prestige education, fitness trackers, makeup, and those viral leggings from American Eagle seem like must-haves rather than luxury extras. Aided by algorithms and buoyed by the greed of social media CEOs, marketers use the same deceptive and emotionally manipulative tactics that cults do, including scarcity, an all-encompassing ideology, and a charismatic leader. Once indoctrinated, consumer-followers become ensnared in the perfect capitalist loop: anxiety-purchase-anxiety-purchase-anxiety-purchase. Then, social media appearances reinforce the cycle of purchase, performance, and panic. Using memorable real-life cautionary tales, Dr. Einstein narrates how smart, sensible people are sucked into the cult marketing vortex and, importantly, what enables them to get out. Protection comes from understanding the scope of the problem and knowing how to spot the many pervasive tactics used. Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider’s view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.

Follow a motley crew on an exciting journey through space-and one adventurous young explorer who discovers the meaning of family in the far reaches of the universe-in this light-hearted debut space opera from a rising sci-fi star. Rosemary Harper doesn’t expect much when she joins the crew of the aging Wayfarer. While the patched-up ship has seen better days, it offers her a bed, a chance to explore the far-off corners of the galaxy, and most importantly, some distance from her past. An introspective young woman who learned early to keep to herself, she’s never met anyone remotely like the ship’s diverse crew, including Sissix, the exotic reptilian pilot, chatty engineers Kizzy and Jenks who keep the ship running, and Ashby, their noble captain. Life aboard the Wayfarer is chaotic and crazy—exactly what Rosemary wants. It’s also about to get extremely dangerous when the crew is offered the job of a lifetime. Tunneling wormholes through space to a distant planet is definitely lucrative and will keep them comfortable for years. But risking her life wasn’t part of the plan. In the far reaches of deep space, the tiny Wayfarer crew will confront a host of unexpected mishaps and thrilling adventures that force them to depend on each other. To survive, Rosemary’s got to learn how to rely on this assortment of oddballs—an experience that teaches her about love and trust, and that having a family isn’t necessarily the worst thing in the universe.

From the critically beloved, New York Times bestselling author of The Tiger's Wife and Inland, a magical novel of mothers and daughters, displacement and belonging, and myths both old and new. There’s the world you can see. And then there’s the one you can’t. Welcome to the Morningside. After being expelled from their ancestral home, Silvia and her mother finally settle at the Morningside, a crumbling luxury tower in Island City where Silvia’s aunt Ena serves as the superintendent. Silvia feels unmoored in her new life because her mother has been so diligently secretive about their family's past. Silvia knows almost nothing about the place where she was born and spent her early years, nor does she know why she and her mother had to leave. But in Ena there is an a person willing to give the young girl glimpses into the folktales of her demolished homeland, a place of natural beauty and communal spirit that is lacking in Silvia's lonely and impoverished reality. Enchanted by Ena’s stories, Silvia begins seeing the world with magical possibilities and becomes obsessed with the mysterious older woman who lives in the penthouse of the Morningside. Bezi Duras is an enigma to everyone in the building. She has her own elevator entrance and leaves only to go out at night and walk her three massive hounds, often not returning until the early morning. Silvia’s mission to unravel the truth about this woman’s life, and her own haunted past, may end up costing her everything. Startling, inventive, and profoundly moving, The Morningside is a novel about the stories we tell—and the stories we refuse to tell—to make sense of where we came from and who we hope we might become.

An uplifting account of hope and healing by the author of Adventures in Human Being When it comes to illness, sometimes the end is just the beginning. Recovery and convalescence are words that exist at the periphery of our lives - until we are forced to contend with what they really mean. Here, GP and writer Gavin Francis explores how - and why - we get better, revealing the many shapes recovery takes, its shifting history and the frequent failure of our modern lives to make adequate space for it. Characterised by Francis's beautiful prose and his view of medicine as 'the alliance of science and kindness', Recovery is a book about a journey that most of us never intend to make. Along the way, he unfolds a story of hope, transformation, and the everyday miracle of healing.

From the author of the New York Times best seller Poser and the acclaimed memoir Love and Trouble, a passionate, provocative, blisteringly smart interrogation of how we make and experience art in the age of #MeToo, and of the link between genius and monstrosity. In this unflinching, deeply personal book that expands on her instantly viral Paris Review essay, What Do We Do with the Art of Monstrous Men? Claire Dederer asks: Can we love the work of Hemingway, Polanski, Naipaul, Miles Davis, or Picasso? Should we love it? Does genius deserve special dispensation? Is male monstrosity the same as female monstrosity? Does art have a mandate to depict the darker elements of the psyche? And what happens if the artist stares too long into the abyss? She explores the audience's relationship with artists from Woody Allen to Michael Jackson, asking: How do we balance our undeniable sense of moral outrage with our equally undeniable love of the work? In a more troubling vein, she wonders if an artist needs to be a monster in order to create something great. And if an artist is also a mother, does one identity inexorably, and fatally, interrupt the other? Highly topical, morally wise, honest to the core, Monsters is certain to incite a conversation about whether and how we can separate artists from their art.

For fans of Piranesi and The Midnight Library, a stunning historical fantasy novel set on a grand express train, about a group of passengers on a dangerous journey across a magical landscape It is said there is a price that every passenger must pay. A price beyond the cost of a ticket. There is only one way to travel across the Wastelands: on the Trans-Siberian Express, a train as famous for its luxury as for its danger. The train is never short of passengers, eager to catch sight of Wastelands creatures more miraculous and terrifying than anything they could imagine. But on the train's last journey, something went horribly wrong, though no one seems to remember what exactly happened. Not even Zhang Weiwei, who has spent her life onboard and thought she knew all of the train’s secrets. Now, the train is about to embark again, with a new set of passengers. Among them are Marya Petrovna, a grieving woman with a borrowed name; Henry Grey, a disgraced naturalist looking for redemption; and Elena, a beguiling stowaway with a powerful connection to the Wastelands itself. Weiwei knows she should report Elena, but she can’t help but be drawn to her. As the girls begin a forbidden friendship, there are warning signs that the rules of the Wastelands are changing and the train might once again be imperiled. Can the passengers trust each other, as the wildness outside threatens to consume them all?

From the critically beloved, New York Times bestselling author of The Tiger's Wife and Inland, a magical novel of mothers and daughters, displacement and belonging, and myths both old and new. There’s the world you can see. And then there’s the one you can’t. Welcome to the Morningside. After being expelled from their ancestral home, Silvia and her mother finally settle at the Morningside, a crumbling luxury tower in Island City where Silvia’s aunt Ena serves as the superintendent. Silvia feels unmoored in her new life because her mother has been so diligently secretive about their family's past. Silvia knows almost nothing about the place where she was born and spent her early years, nor does she know why she and her mother had to leave. But in Ena there is an a person willing to give the young girl glimpses into the folktales of her demolished homeland, a place of natural beauty and communal spirit that is lacking in Silvia's lonely and impoverished reality. Enchanted by Ena’s stories, Silvia begins seeing the world with magical possibilities and becomes obsessed with the mysterious older woman who lives in the penthouse of the Morningside. Bezi Duras is an enigma to everyone in the building. She has her own elevator entrance and leaves only to go out at night and walk her three massive hounds, often not returning until the early morning. Silvia’s mission to unravel the truth about this woman’s life, and her own haunted past, may end up costing her everything. Startling, inventive, and profoundly moving, The Morningside is a novel about the stories we tell—and the stories we refuse to tell—to make sense of where we came from and who we hope we might become.

Out on the road, no one speaks, everything talks. Hard-drinking, foul-mouthed, and allergic to bullshit, Jean is not your usual grandma. She’s never been good at getting on with other humans, apart from her beloved granddaughter, Kimberly. Instead, she surrounds herself with animals, working as a guide in an outback wildlife park. And although Jean talks to all her charges, she has a particular soft spot for a young dingo called Sue. As disturbing news arrives of a pandemic sweeping the country, Jean realises this is no ordinary flu: its chief symptom is that its victims begin to understand the language of animals — first mammals, then birds and insects, too. As the flu progresses, the unstoppable voices become overwhelming, and many people begin to lose their minds, including Jean’s infected son, Lee. When he takes off with Kimberly, heading south, Jean feels the pull to follow her kin. Setting off on their trail, with Sue the dingo riding shotgun, they find themselves in a stark, strange world in which the animal apocalypse has only further isolated people from other species. Bold, exhilarating, and wholly original, The Animals in That Country asks what would happen if - for better or worse - we finally understood what animals were saying.