From USA Today bestselling author Cassandra Khaw comes The Salt Grows Heavy, a razor-sharp and bewitching fairytale of discovering the darkness in the world, and the darkness within oneself. You may think you know how the fairytale goes: a mermaid comes to shore and weds the prince. But what the fables forget is that mermaids have teeth. And now, her daughters have devoured the kingdom and burned it to ashes. On the run, the mermaid is joined by a mysterious plague doctor with a darkness of their own. Deep in the eerie, snow-crusted forest, the pair stumble upon a village of ageless children who thirst for blood, and the three 'saints' who control them. The mermaid and her doctor must embrace the cruellest parts of their true nature if they hope to survive.

America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short , Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

A sweeping history of Indigenous traditions of gender, sexuality, and resistance that reveals how, despite centuries of colonialism, Two-Spirit people are reclaiming their place in Native nations. Reclaiming Two-Spirits decolonizes the history of gender and sexuality in Native North America. It honors the generations of Indigenous people who had the foresight to take essential aspects of their cultural life and spiritual beliefs underground in order to save them. Before 1492, hundreds of Indigenous communities across North America included people who identified as neither male nor female, but both. They went by aak��'skassi, miati, okitcitakwe or one of hundreds of other tribally specific identities. After European colonizers invaded Indian Country, centuries of violence and systematic persecution followed, imperiling the existence of people who today call themselves Two-Spirits, an umbrella term denoting feminine and masculine qualities in one person. Drawing on written sources, archaeological evidence, art, and oral storytelling, Reclaiming Two-Spirits spans the centuries from Spanish invasion to the present, tracing massacres and inquisitions and revealing how the authors of colonialism's written archives used language to both denigrate and erase Two-Spirit people from history. But as Gregory Smithers shows, the colonizers failed--and Indigenous resistance is core to this story. Reclaiming Two-Spirits amplifies their voices, reconnecting their history to Native nations in the 21st century.

One pet crow fights to save humanity from an apocalypse in this uniquely hilarious debut from a genre-bending literary author.S.T., a domesticated crow, is a bird of simple pleasures: hanging out with his owner Big Jim, trading insults with Seattle's wild crows (those idiots), and enjoying the finest food humankind has to offer: Cheetos ®.Then Big Jim's eyeball falls out of his head, and S.T. starts to feel like something isn't quite right. His most tried-and-true remedies--from beak-delivered beer to the slobbering affection of Big Jim's loyal but dim-witted dog, Dennis--fail to cure Big Jim's debilitating malady. S.T. is left with no choice but to abandon his old life and venture out into a wild and frightening new world with his trusty steed Dennis, where he discovers that the neighbors are devouring each other and the local wildlife is abuzz with rumors of dangerous new predators roaming Seattle. Humanity's extinction has seemingly arrived, and the only one determined to save it is a foul-mouthed crow whose knowledge of the world around him comes from his TV-watching education.Hollow Kingdom is a humorous, big-hearted, and boundlessly beautiful romp through the apocalypse and the world that comes after, where even a cowardly crow can become a hero.

An alternate cover edition can be found here. Many hundreds of years ago, the city of Ember was created by the Builders to contain everything needed for human survival. It worked…but now the storerooms are almost out of food, crops are blighted, corruption is spreading through the city and worst of all—the lights are failing. Soon Ember could be engulfed by darkness… But when two children, Lina and Doon, discover fragments of an ancient parchment, they begin to wonder if there could be a way out of Ember. Can they decipher the words from long ago and find a new future for everyone? Will the people of Ember listen to them?

Walk into any racially mixed high school and you will see Black, White, and Latino youth clustered in their own groups. Is this self-segregation a problem to address or a coping strategy? Beverly Daniel Tatum, a renowned authority on the psychology of racism, argues that straight talk about our racial identities is essential if we are serious about enabling communication across racial and ethnic divides. These topics have only become more urgent as the national conversation about race is increasingly acrimonious. This fully revised edition is essential reading for anyone seeking to understand the dynamics of race in America.

For readers of Ace and Belly of the Beast: A Black queer feminist exploration of asexuality—and an incisive interrogation of the sex-obsessed culture that invisibilizes and ignores asexual and A-spec identity. Everything you know about sex and asexuality is (probably) wrong. The notion that everyone wants sex—and that we all have to have it—is false. It's intertwined with our ideas about capitalism, race, gender, and queerness. And it impacts the most marginalized among us. For asexual folks, it means that ace and A-spec identity is often defined by a queerness that's not queer enough, seen through a lens of perceived lack of pleasure, connection, joy, maturity, and even humanity. In this exploration of what it means to be Black and asexual in America today, Sherronda J. Brown offers new perspectives on asexuality. She takes an incisive look at how anti-Blackness, white supremacy, patriarchy, heteronormativity, and capitalism enact harm against asexual people, contextualizing acephobia within a racial framework in the first book of its kind. Brown advocates for the "A" in LGBTQIA+, affirming that to be asexual is to be queer—despite the gatekeeping and denial that often says otherwise. With chapters on desire, f*ckability, utility, refusal, and possibilities, Refusing Compulsory Sexuality discusses topics of deep relevance to ace and a-spec communities. It centers the Black asexual experience—and demands visibility in a world that pathologizes and denies asexuality, denigrates queerness, and specifically sexualizes Black people. A necessary and unapologetic reclamation, Refusing Compulsory Sexuality is smart, timely, and an essential read for asexuals, aromantics, queer readers, and anyone looking to better understand sexual politics in America.

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

From USA Today bestselling author Cassandra Khaw comes The Salt Grows Heavy, a razor-sharp and bewitching fairytale of discovering the darkness in the world, and the darkness within oneself. You may think you know how the fairytale goes: a mermaid comes to shore and weds the prince. But what the fables forget is that mermaids have teeth. And now, her daughters have devoured the kingdom and burned it to ashes. On the run, the mermaid is joined by a mysterious plague doctor with a darkness of their own. Deep in the eerie, snow-crusted forest, the pair stumble upon a village of ageless children who thirst for blood, and the three 'saints' who control them. The mermaid and her doctor must embrace the cruellest parts of their true nature if they hope to survive.

The Emperor needs necromancers. The Ninth Necromancer needs a swordswoman. Gideon has a sword, some dirty magazines, and no more time for undead bullshit. Brought up by unfriendly, ossifying nuns, ancient retainers, and countless skeletons, Gideon is ready to abandon a life of servitude and an afterlife as a reanimated corpse. She packs up her sword, her shoes, and her dirty magazines, and prepares to launch her daring escape. But her childhood nemesis won't set her free without a service. Harrowhark Nonagesimus, Reverend Daughter of the Ninth House and bone witch extraordinaire, has been summoned into action. The Emperor has invited the heirs to each of his loyal Houses to a deadly trial of wits and skill. If Harrowhark succeeds she will become an immortal, all-powerful servant of the Resurrection, but no necromancer can ascend without their cavalier. Without Gideon's sword, Harrow will fail, and the Ninth House will die. Of course, some things are better left dead.

Isaac Asimov's I, Robot launches readers on an adventure into a not-so-distant future where man and machine , struggle to redefinelife, love, and consciousness—and where the stakes are nothing less than survival. Filled with unforgettable characters, mind-bending speculation, and nonstop action, I, Robot is a powerful reading experience from one of the master storytellers of our time. I, ROBOT They mustn't harm a human being, they must obey human orders, and they must protect their own existence...but only so long as that doesn't violate rules one and two. With these Three Laws of Robotics, humanity embarked on perhaps its greatest adventure: the invention of the first positronic man. It was a bold new era of evolution that would open up enormous possibilities—and unforeseen risks. For the scientists who invented the earliest robots weren't content that their creations should ' remain programmed helpers, companions, and semisentient worker-machines. And soon the robots themselves; aware of their own intelligence, power, and humanity, aren't either. As humans and robots struggle to survive together—and sometimes against each other—on earth and in space, the future of both hangs in the balance. Human men and women confront robots gone mad, telepathic robots, robot politicians, and vast robotic intelligences that may already secretly control the world. And both are asking the same questions: What is human? And is humanity obsolete? In l, Robot Isaac Asimov changes forever our perception of robots, and human beings and updates the timeless myth of man's dream to play god. with all its rewards—and terrors. --front flap

One of Ray Bradbury’s best-known and most popular novels, Something Wicked This Way Comes, now featuring a new introduction and material about its longstanding influence on culture and genre.For those who still dream and remember, for those yet to experience the hypnotic power of its dark poetry, step inside. The show is about to begin. Cooger & Dark’s Pandemonium Shadow Show has come to Green Town, Illinois, to destroy every life touched by its strange and sinister mystery. The carnival rolls in sometime after midnight, ushering in Halloween a week early. A calliope’s shrill siren song beckons to all with a seductive promise of dreams and youth regained. Two boys will discover the secret of its smoke, mazes, and mirrors; two friends who will soon know all too well the heavy cost of wishes…and the stuff of nightmares.Few novels have endured in the heart and memory as has Ray Bradbury’s unparalleled literary masterpiece Something Wicked This Way Comes. Scary and suspenseful, it is a timeless classic in the American canon.