"Everybody Writes" is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. In "Everybody Writes", top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Is Christmas really the most wonderful time of the year? New Yorkers Robyn Lane and Sidney Bellows aren’t so sure. Robyn has always dated struggling creative types. For once, her parents would love her to bring someone with health insurance and a 401(k) to their Chrismukkah celebration. Her actor boyfriend doesn’t qualify. While across town, Sidney’s professional life already belongs to her parents. She’s an attorney at her father’s law firm and she works tirelessly to keep her love life private. If she brings her lawyer boyfriend to their annual Christmas extravaganza, her parents will have the wedding planned by New Year’s Eve. A mutual friend playfully suggests they trade boyfriends for the holidays. The women share a laugh, but after copious amounts of wine, decide The Boyfriend Swap could be the perfect solution. This way, Robyn can show off her stable attorney boyfriend and Sidney’s high-society family will take no interest in her flakey actor beau. It’s a brilliant plan—in theory. In practice—not so much. When Will turns out to be the boy-next-door Robyn crushed on hard throughout her teenage years, and Sidney’s family fawns all over Perry like he’s an Oscar-winner rather than a D-list wannabe, one thing is certain: The Boyfriend Swap might just change their lives forever.

Discover the love story that captured over 20 million hearts in Me Before You, After You, and Still Me. They had nothing in common until love gave them everything to lose . . . Louisa Clark is an ordinary girl living an exceedingly ordinary life—steady boyfriend, close family—who has barely been farther afield than their tiny village. She takes a badly needed job working for ex–Master of the Universe Will Traynor, who is wheelchair bound after an accident. Will has always lived a huge life—big deals, extreme sports, worldwide travel—and now he’s pretty sure he cannot live the way he is. Will is acerbic, moody, bossy—but Lou refuses to treat him with kid gloves, and soon his happiness means more to her than she expected. When she learns that Will has shocking plans of his own, she sets out to show him that life is still worth living. A Love Story for this generation and perfect for fans of John Green’s The Fault in Our Stars, Me Before You brings to life two people who couldn’t have less in common—a heartbreakingly romantic novel that asks, What do you do when making the person you love happy also means breaking your own heart?

Is Christmas really the most wonderful time of the year? New Yorkers Robyn Lane and Sidney Bellows aren’t so sure. Robyn has always dated struggling creative types. For once, her parents would love her to bring someone with health insurance and a 401(k) to their Chrismukkah celebration. Her actor boyfriend doesn’t qualify. While across town, Sidney’s professional life already belongs to her parents. She’s an attorney at her father’s law firm and she works tirelessly to keep her love life private. If she brings her lawyer boyfriend to their annual Christmas extravaganza, her parents will have the wedding planned by New Year’s Eve. A mutual friend playfully suggests they trade boyfriends for the holidays. The women share a laugh, but after copious amounts of wine, decide The Boyfriend Swap could be the perfect solution. This way, Robyn can show off her stable attorney boyfriend and Sidney’s high-society family will take no interest in her flakey actor beau. It’s a brilliant plan—in theory. In practice—not so much. When Will turns out to be the boy-next-door Robyn crushed on hard throughout her teenage years, and Sidney’s family fawns all over Perry like he’s an Oscar-winner rather than a D-list wannabe, one thing is certain: The Boyfriend Swap might just change their lives forever.

A powerful secret, and a fresh approach to writing bestselling fiction! What's the best way to write a "next level" novel? Some writers start at the beginning and let the story unfold without a plan. They are called "pantsers," because they write by the "seat of the pants." Other writers plan and outline and know the ending before they start. These are the "plotters." The two sides never seem to agree with each other on the best approach. But what if it's not the beginning or the end that is the key to a successful book? What if, amazing as it may seem, the place to begin writing your novel is in the very middle of the story? According to #1 bestselling writing teacher James Scott Bell, that's exactly where you'll find your story's heart and heat. Bell's "Mirror Moment" is the secret, and its power is available to any writer, at any stage of the writing process. Bringing together years of craft study and personal discovery, Bell presents a truly unique approach to writing a novel, one that will stand the test of time and serve you all your writing life. "I need three things before I tackle a new novel: Diet Coke, a laptop, and my dog-eared copies of James Scott Bell's books on writing craft!” - Kami Garcia, #1 NYT Times & International Bestselling author

A powerful secret, and a fresh approach to writing bestselling fiction! What's the best way to write a "next level" novel? Some writers start at the beginning and let the story unfold without a plan. They are called "pantsers," because they write by the "seat of the pants." Other writers plan and outline and know the ending before they start. These are the "plotters." The two sides never seem to agree with each other on the best approach. But what if it's not the beginning or the end that is the key to a successful book? What if, amazing as it may seem, the place to begin writing your novel is in the very middle of the story? According to #1 bestselling writing teacher James Scott Bell, that's exactly where you'll find your story's heart and heat. Bell's "Mirror Moment" is the secret, and its power is available to any writer, at any stage of the writing process. Bringing together years of craft study and personal discovery, Bell presents a truly unique approach to writing a novel, one that will stand the test of time and serve you all your writing life. "I need three things before I tackle a new novel: Diet Coke, a laptop, and my dog-eared copies of James Scott Bell's books on writing craft!” - Kami Garcia, #1 NYT Times & International Bestselling author

Two childhood rivals are forced to work together to plan their parents’ anniversary party in “this pitch-perfect enemies-to-lovers rom-com.” ( BookPage) New Yorker Molly Blum knows everything about her lifelong nemesis, Jude Stark. With their families so close, they should have been best friends. Instead, she thinks he’s a too-charming slacker, and he thinks she’s allergic to fun. After years of one-upping each other’s pranks (chocolate-dipped cat treats are not as delicious as they appear), one high school joke went too far, and they stopped speaking completely. But now that they’re supposed to help plan a massive party for their parents—together—there’s no better time to resume their war. And it is on . Only somewhere between all the sniping and harmless hijinks, a reluctant friendship develops, along with an unexpected spark of sexual tension. It might have to do with the fact that she’s been dating Jude-lookalikes and he’s been dating Molly doppelgangers. Or the fact that neither of them is nearly as horrible as they thought. All Molly and Jude know is that they’ve mastered the art of hating each other. Falling in love, on the other hand, is a whole new battlefield.

Two childhood rivals are forced to work together to plan their parents’ anniversary party in “this pitch-perfect enemies-to-lovers rom-com.” ( BookPage) New Yorker Molly Blum knows everything about her lifelong nemesis, Jude Stark. With their families so close, they should have been best friends. Instead, she thinks he’s a too-charming slacker, and he thinks she’s allergic to fun. After years of one-upping each other’s pranks (chocolate-dipped cat treats are not as delicious as they appear), one high school joke went too far, and they stopped speaking completely. But now that they’re supposed to help plan a massive party for their parents—together—there’s no better time to resume their war. And it is on . Only somewhere between all the sniping and harmless hijinks, a reluctant friendship develops, along with an unexpected spark of sexual tension. It might have to do with the fact that she’s been dating Jude-lookalikes and he’s been dating Molly doppelgangers. Or the fact that neither of them is nearly as horrible as they thought. All Molly and Jude know is that they’ve mastered the art of hating each other. Falling in love, on the other hand, is a whole new battlefield.

An indispensable guide in the bestselling Save the Cat! story structure series that reveals the 15 essential plot points needed to make any young adult novel a success, from an accomplished novelist and the author of Save the Cat! Writes a Novel. In Save the Cat! Writes a Young Adult Novel, prolific author and story coach Jessica Brody presents a comprehensive story structure guide for anyone who wants to write a young adult novel by applying the famed Save the Cat! screenwriting methodology to the world of YA fiction. In this book, you will learn: • The fifteen "beats" (or plot points) that are necessary for crafting a successful story with a compelling character arc —including the Opening Image, Catalyst, Fun and Games, Bad Guys Close In, Dark Night of the Soul, and Finale • The ten universal story genres that will help you drill into what makes your type of story work, including those most commonly found in young adult novels like Rites of Passage, Superhero, Buddy Love, Institutionalized, and Golden Fleece • Quirky, original insights and writing tips like “Save the Cat,” the “Shard of Glass,” and the “Dark Night Epiphany,” that help you craft a story that will thrill and captivate teen readers Filled with practical advice, easy-to-follow templates, and "beat sheets" analyzing the structure of popular young adult novels such as Leigh Bardugo's Six of Crows, John Green's The Fault in Our Stars, and Lois Lowry's The Giver, this book is the ultimate reference for anyone who's ever dreamed of writing their own young adult bestseller.

Two childhood rivals are forced to work together to plan their parents’ anniversary party in “this pitch-perfect enemies-to-lovers rom-com.” ( BookPage) New Yorker Molly Blum knows everything about her lifelong nemesis, Jude Stark. With their families so close, they should have been best friends. Instead, she thinks he’s a too-charming slacker, and he thinks she’s allergic to fun. After years of one-upping each other’s pranks (chocolate-dipped cat treats are not as delicious as they appear), one high school joke went too far, and they stopped speaking completely. But now that they’re supposed to help plan a massive party for their parents—together—there’s no better time to resume their war. And it is on . Only somewhere between all the sniping and harmless hijinks, a reluctant friendship develops, along with an unexpected spark of sexual tension. It might have to do with the fact that she’s been dating Jude-lookalikes and he’s been dating Molly doppelgangers. Or the fact that neither of them is nearly as horrible as they thought. All Molly and Jude know is that they’ve mastered the art of hating each other. Falling in love, on the other hand, is a whole new battlefield.

They say writing is rewriting. So why does the second part get such short shrift? Refuse To Be Done will guide you through every step of the novel writing process, from getting started on those first pages to the last tips for making your final draft even tighter and stronger. From lauded writer and teacher Matt Bell, Refuse to Be Done is encouraging and intensely practical, focusing always on specific rewriting tasks, techniques, and activities for every stage of the process. You won’t find bromides here about the “the writing Muse.” Instead, Bell breaks down the writing process in three sections. In the first, Bell shares a bounty of tactics, all meant to push you through the initial conception and get words on the page. The second focuses on reworking the narrative through outlining, modeling, and rewriting. The third and final section offers a layered approach to polishing through a checklist of operations, breaking the daunting project of final revisions into many small, achievable tasks. Whether you are a first time novelist or a veteran writer, you will find an abundance of strategies here to help motivate you and shake up your revision process, allowing you to approach your work, day after day and month after month, with fresh eyes and sharp new tools.

Two childhood rivals are forced to work together to plan their parents’ anniversary party in “this pitch-perfect enemies-to-lovers rom-com.” ( BookPage) New Yorker Molly Blum knows everything about her lifelong nemesis, Jude Stark. With their families so close, they should have been best friends. Instead, she thinks he’s a too-charming slacker, and he thinks she’s allergic to fun. After years of one-upping each other’s pranks (chocolate-dipped cat treats are not as delicious as they appear), one high school joke went too far, and they stopped speaking completely. But now that they’re supposed to help plan a massive party for their parents—together—there’s no better time to resume their war. And it is on . Only somewhere between all the sniping and harmless hijinks, a reluctant friendship develops, along with an unexpected spark of sexual tension. It might have to do with the fact that she’s been dating Jude-lookalikes and he’s been dating Molly doppelgangers. Or the fact that neither of them is nearly as horrible as they thought. All Molly and Jude know is that they’ve mastered the art of hating each other. Falling in love, on the other hand, is a whole new battlefield.

They say writing is rewriting. So why does the second part get such short shrift? Refuse To Be Done will guide you through every step of the novel writing process, from getting started on those first pages to the last tips for making your final draft even tighter and stronger. From lauded writer and teacher Matt Bell, Refuse to Be Done is encouraging and intensely practical, focusing always on specific rewriting tasks, techniques, and activities for every stage of the process. You won’t find bromides here about the “the writing Muse.” Instead, Bell breaks down the writing process in three sections. In the first, Bell shares a bounty of tactics, all meant to push you through the initial conception and get words on the page. The second focuses on reworking the narrative through outlining, modeling, and rewriting. The third and final section offers a layered approach to polishing through a checklist of operations, breaking the daunting project of final revisions into many small, achievable tasks. Whether you are a first time novelist or a veteran writer, you will find an abundance of strategies here to help motivate you and shake up your revision process, allowing you to approach your work, day after day and month after month, with fresh eyes and sharp new tools.

With humor and insight, #1 New York Times bestseller Becky Albertalli explores the nuances of sexuality, identity, and friendship. Imogen Scott may be hopelessly heterosexual, but she’s got the World’s Greatest Ally title locked down. She's never missed a Pride Alliance meeting. She knows more about queer media discourse than her very queer little sister. She even has two queer best friends. There's Gretchen, a fellow high school senior, who helps keep Imogen's biases in check. And then there's Lili—newly out and newly thriving with a cool new squad of queer college friends. Imogen's thrilled for Lili. Any ally would be. And now that she's finally visiting Lili on campus, she's bringing her ally A game. Any support Lili needs, Imogen's all in. Even if that means bending the truth, just a little. Like when Lili drops a tiny queer bombshell: she's told all her college friends that Imogen and Lili used to date. And none of them know that Imogen is a raging hetero—not even Lili’s best friend, Tessa. Of course, the more time Imogen spends with chaotic, freckle-faced Tessa, the more she starts to wonder if her truth was ever all that straight to begin with. . .

New York Times bestselling authors Becky Albertalli and Aisha Saeed have crafted a resonant, funny, and memorable story about the power of love and resistance. YES Jamie Goldberg is cool with volunteering for his local state senate candidate—as long as he’s behind the scenes. When it comes to speaking to strangers (or, let’s face it, speaking at all to almost anyone), Jamie’s a choke artist. There’s no way he’d ever knock on doors to ask people for their votes…until he meets Maya. NO Maya Rehman’s having the worst Ramadan ever. Her best friend is too busy to hang out, her summer trip is canceled, and now her parents are separating. Why her mother thinks the solution to her problems is political canvassing—with some awkward dude she hardly knows—is beyond her. MAYBE SO Going door to door isn’t exactly glamorous, but maybe it’s not the worst thing in the world. After all, the polls are getting closer—and so are Maya and Jamie. Mastering local activism is one thing. Navigating the cross-cultural romance of the century is another thing entirely.

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.