Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email --It's not hard to do once you know the secret. * Why Developing Your "USP"  Can Leave Your Competition in  the Dust --It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.)  * Why You Don't Need a Degree in Business to Create Great Ads --But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset --What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads --This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.       * The Amazing 5-Second, No-Fail Headline Test-- Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like --How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains --Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service --Sorry, but it's not what you think. (But you better know the reason... or else .) * Where to Always Put Your Biggest Benefit --Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response --Tons of examples you can "steal" for your own ads. * Long vs. Short Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid  Principal --Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200% --Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads --So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic --Start using them tonight. * Typestyles that Actually REDUCE Readership --Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50% --Do you do it? * Widely Used Typeface LOWERS Comprehension  Up to 67% --Are you using it? * The Eye-Grabbing "Advertising Guillotine" --The one image humans can't resist. * And Much More

Your boss asked you for a chat, and you just knew you were going to be firedYou didn't sleep all weekend, and you weren't firedSomeone answered your message with a thumbs-up emoji and you just knew they hated you.So you stopped talking to them, they eventually stopped texting, and now you miss them like crazySomeone went for a bathroom break mid-film, and you just knew it's because they think your taste in films is terribleYou were so upset you missed the rest of the film, and they left earlyRejection is physically painful for you. Even the most minor criticism stings. And why wouldn't it? By the time you were 12, you'd received 20,000 negative messages about yourself, your brain and your unique ADHD way of living life. 20,000.Alex Partridge knows how it feels to live with Rejection Sensitive Dysphoria (RSD), the state of emotional dysregulation experienced by almost everyone with ADHD. Throughout his journey from successful entrepreneur to neurodiversity campaigner and host of the hugely successful ADHD Chatter, Alex has been haunted by the fear of rejection, labelled 'over-sensitive', and fought constantly against the desire to people-please and protect himself from emotional harm.In Why Does Everybody Hate Me? Alex draws on his own experience of RSD, and shares how it's coloured every aspect of his life, from his days as founder of the global social media content brands UniLad and LadBible, to his adult relationships, his mental health struggles and his terrible imposter syndrome. He'll use the insights he's gained from the world's top experts on ADHD to share with you some simple steps to regaining your boundaries, your confidence and your self-belief.You are not 'too sensitive' - nor are you broken. You were always enough.

An audacious, darkly glittering novel set in the eerie days of civilization’s collapse—the spellbinding story of a Hollywood star, his would-be savior, and a nomadic group of actors roaming the scattered outposts of the Great Lakes region, risking everything for art and humanity. Kirsten Raymonde will never forget the night Arthur Leander, the famous Hollywood actor, had a heart attack on stage during a production of King Lear. That was the night when a devastating flu pandemic arrived in the city, and within weeks, civilization as we know it came to an end. Twenty years later, Kirsten moves between the settlements of the altered world with a small troupe of actors and musicians. They call themselves The Traveling Symphony, and they have dedicated themselves to keeping the remnants of art and humanity alive. But when they arrive in St. Deborah by the Water, they encounter a violent prophet who will threaten the tiny band’s existence. And as the story takes off, moving back and forth in time, and vividly depicting life before and after the pandemic, the strange twist of fate that connects them all will be revealed.

"I didn't know you were a... demon." "You idiot. I'm the demon." Kai's having a long day in Martha Wells' Witch King... After being murdered, his consciousness dormant and unaware of the passing of time while confined in an elaborate water trap, Kai wakes to find a lesser mage attempting to harness Kai’s magic to his own advantage. That was never going to go well. But why was Kai imprisoned in the first place? What has changed in the world since his assassination? And why does the Rising World Coalition appear to be growing in influence? Kai will need to pull his allies close and draw on all his pain magic if he is to answer even the least of these questions. He’s not going to like the answers.